Behavior of organic food consumers.
In the past, it is wrong to assume that a consumer is a natural and instinctive. In fact, as a result of human behavior. Stimulation from the environment to follow instinct. appetites and emotions that consumers can choose what they buy and in what proportion they are of them. Consumers want Get satisfaction, choose any of the products and services. If we see the food choices of consumers are changing gradually in the long run this Now consumers more conscious about health. And they want nutritious food and health to the high price. Table 1.1 shows how long-term cycles and differences in food preferences in a growing economy. Development may be divided into 3 phases. -.
Table 1.1 Changes and different settings to grow food.
Economy
Influencing income and prices.
Strong (1 phase).
Decreased (Phase 2) small. (3 phase).
Get enough food.
Eat more.
(Health trend) concerned about the rest.
Eat healthy. Concerned about the environment.
Eat low calorie and buy more prepared foods.
More Vitamin eventfully.
(Trends of diversification). More transparent.
Eat better Mass less anonymous.
Diversity Consumption
Enjoy food Back to nature
(Trends convenience).
Purchase and prepare to eat.
Food and convenience
Situation is typical during a general shortage of food. Demand for food reasons. dominated the diet must be food. Income and price elasticity of demand at high Development needs for more food per head in developing revenue
Phase2 with revenue growth of basic physiology. Satisfaction of lower income and price elasticity of demand for basic food. Other motives behind the demand for food, attract significant : Trends healthy desire Enjoy the food and distribution trends and trends comfort.
Phase 3, income and price elasticity of demand for more food. Phase two of the main trends small victory; But it is different and part of back Increased concern about waste is to enhance food security needs more. Concerns about growth Residual demand is to promote greater food security. Increased concern about environmental problems that will stimulate conservation search. These trends with some The move thinking "back to nature and the need for more transparency and mass consumption. anonymous, they are less contrasted by hedonism added, desire to eat buy And prepared food for many people eventfully food becomes part of the adventure "seeking behavior".
Who are the organic consumers?
What we consider to consumers "is responsible for purchasing food for the household and who buy organic food at least once or twice a month. If the buyer s or less once a month they would not normally consider organic consumers.
Values and behavior. Organic consumers.
What consumers think that organic is what is in their minds about organic products is an important factor determining the needs of consumers. Organic food. While accepting the changes in attitudes and ideas about organic food needs. For confidence and positive about this new direction.
Organic consumers have more positive beliefs about organic products. For instance, this product is a natural good taste. healthier – they believe that more consumers than organic. They believe that those who are important to them, people close to them with the organic products they believe is a good thing when they buy organic products. Other aspects of what consumers think organic vs. non-organic consumers as ethical norms tell them they're doing something good for the environment in what is society This is different from non-organic consumers. Buy Non – organic faith is not linked to purchase organic products.
Values of consumers to choose Organic food can be seen in two words, such as the benefits of healthy and fresh. Features include great personal pleasure that can really Consumer products for use other than the good values of the public on animal welfare and environmental improvement. Most of all consumers. – Acknowledge and value For the organic product is not available. (Environmental or animal welfare nature). As well as for using them (attributes health or taste fresh). A group of consumers to use Little value. In the same way that most people will see the importance of exercise, they also agreed that environmental sustainability is important.
And Anderson Wier (2003) study of the attitudes of consumers' values and behaviors for the purchase of organic food. They concluded that organic buyers. more emphasis on health related animal residues. Environmental benefits and features less emphasis on low prices and often they need the product in the country.
Some walk the talk. To understand that. Consumers to buy green and why we need to look beyond what consumers say they do To verify what they actually do.
Questions that consumers do not change. How they buy Many social factors are driving consumers to find products that are unique and different way of life that suits them. Consumers buy organic green or sustainable. Products not only by its own force. But the value is displayed. We can change the idea of non-organic consumers to believe that organic products are better. Methods for taste, health or the environment, and demonstrate that those who are important to them whether they are related or not, celebrities, if they purchase and consume. Organic products, then we may move into the consumer market are organic.
Reference
GFK Denmark (2001): ConsumerScan. GFK Den forbruger okologiske 2000 (in Danish), Copenhegen Landsforenin Okologisk. (2002): Forbrugarnotat 2002 (in Danish) Arhus.
Wier, and M. Anderson, LM 2003: The attitudes to organic food. Values and purchasing behavior. Newsletter from Danish Reaseach Center Farming 2.pp 1-3.
Blake, F. 1987 Manual. Husbandary organic Press Cordwood 90-70 pp.
About the Author
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